You’ve probably seen them: videos of overcrowded canals filled with boats in Giethoorn. Every year, thousands of tourists want to experience the unique atmosphere of this typical Dutch village, and we understand why. While this exponential growth in tourism is great for local businesses, it also brings the challenge of overcrowding on the waterways. For this reason, local entrepreneur Kris, owner of Giethoorn Village, took the initiative to develop and launch the Giethoorn Village boating app. The goal is to spread the crowds on the water away from the center of Giethoorn, improve the tourist experience, and reduce the nuisance for local residents.
Origin of the Boating App
Before the boating app was developed, you would receive a paper map of the sailing route when renting a boat in Giethoorn. With the paper map, almost all tourists took the wrong turns, and sometimes they even had to be searched for. At that moment, Kris knew things had to change. He got in touch with a route app developer and explained the situation. This led to the development of the boating app, which was then introduced to customers. It quickly received a great response and plenty of positive feedback. Other shipping companies in Giethoorn took notice and soon joined the app as well. Currently, 12 of the 35 shipping companies are connected to the app. Kris is still in talks with others to get them on board. Only by working together is it possible to spread the crowds in Giethoorn as effectively as possible. He hopes that in two years, about 25 shipping companies will be participating.