House of Bols – cocktail & genever experience

The House of Bols is a unique museum in Amsterdam that not only educates you on the history of liqueur and spirits but also lets you experience it for yourself. House of Bols Amsterdam,  an award-winning cocktail & genever experience, is the perfect combination of heritage and history in a modern and beautifully designed environment in the city centre. House of Bols is located conveniently in the Museum square, which features the famous Van Gogh museum, Stedelijk museum, and the Rijksmuseum. If paintings, photography, and ar are not your cup of tea, or if your eyes have feasted upon enough art, take a break to heighten your other senses, such as smell and taste at this museum. Enjoy the Bols experience in House of Bols Amsterdam.

Introduction video: House of Bols museum

Bols Experience

So, what to do in the Bols museum? The Bols Experience, which lasts approximately 45 minutes, will teach you about the history of Lucas Bols- the world’s oldest distilled spirit brand. The tour will take you on a journey where you will discover 38 different Bols liqueurs and how they are made – some which have been made since 1575 in Amsterdam! The Bols tour tests your senses and intrigues in the Hall of Taste, where you will explore the roles that aroma, colour and spices play when creating a cocktail or liqueur. The Bols experience will also feature a distillery room, to see how these elements were extracted and learn the process of distilling to create a final product. The Genever room, for gin lovers, will take you through the history of the Dutch Spirit Genever, which is know as the grandfather of gin. In this part of Bols Amsterdam you will learn about the history and evolution the spirit.

After learning about the history of liqueurs and cocktails, the Bols experience will end at the Mirror Bar where you will get to have a cocktail tasting for 30 minutes. At the Mirror Bar a bartender will mix you a cocktail, or if you’re in the spirit you can mix one for yourself! If you wish to try another liqueurs and cocktails you can do so for € 6,50 more, or continue your adventure and purchase memorabilia at the Bols Shop.

Bols Amsterdam

Bols Amsterdam is more than just a museum in Amsterdam. Every day Bols Amsterdam organizes cocktail workshops in which you learn to make the best cocktails you will ever taste.  Make sure to book the cocktail workshop or the more comprehensive cocktail course in advance.

Bols Museum photo impression

Want to know what to expect in House of Bols Amsterdam? Check out the photos of the Bols experience below. If you’ve already decided you want to go, you might want to skip this part, as you’ll already know what’s coming.

House of Bols - rich history of the Bols brand
A visit to the Bols museum includes a free audio tour. You’ll learn about the history of Lucas Bols company, which dates back all the way to 1649.

House of Bols - miniature Amsterdam genever houses
As an all-Dutch company, Bols Amsterdam has teamed up with KLM Royal Dutch airlines. These cute miniature houses filled with genever are sold as merchandise on KLM flights.

House of Bols - smelling different flavours
After experiencing how your taste is being influenced by other senses in a simulator, it is time to try and figure out the different tastes added to the liquors by smelling.

House of Bols - order screens for cocktails
After learning about the various distilling techniques Bols uses, it is time to put theory into practice.  The Bols experencie faces you with one of the hardest choices in life; what cocktail to choose?

House of Bols - perfectly executed cocktail
Bols Museum is also a bartending school for professionals, thus you’ll get nothing less than a perfectly executed cocktail.

Opening hours House of Bols

The Bols Experience Amsterdam is open 7 days a week. Open tickets without date and timeslot require a reservation. Please call  +31205708575 to make a reservation.

Sunday – Thursday 13:00 – 18:30
Friday & Saturday 13:00 – 21:00

House of Bols tickets, prices and discounts

Tickets for the House of Bols genever and cocktail experience can be acquired from the entrance or online. The regular price at the door is €17,50. This price includes a 45 to 60-minute tour, 30 minutes of cocktail tasting and one free cocktail. For those who can’t get enough of the delicious cocktails, there’s the possibility to buy an extra cocktail for only €6,-.

Online discount tickets available!

Purchasing your ticket with the blue button will not only save you the hassle of getting in line, but you’ll also get €1,- discount per ticket. You can now purchase your House of Bols tickets directly on this website, you’ll receive your e-tickets directly via e-mail. Make sure to use one of our exclusive discount codes available!

Note: only adults over the legal age of 18 are allowed in.

Door price € 17,50,-
Regular online discount ticket € 16,50-
Premium ticket including free gift and 10% discount in giftshop € 21,-

House of Bols experience FAQ

Can I visit the House of Bols in a wheelchair?

Yes, the House of Bols Amsterdam is accessible for wheelchairs. An elevator can be used upon request.

Is there a queue for the House of bols?

There can be, especially in high season. Make sure to buy your House of Bols tickets online to ensure fast entrance.

How long does the genever and cocktail experience take?

You discover the distillery at your own pace. Usually the tour takes between 45 minutes till an hour or more. The cocktail tasting takes about 30 minutes, but you can stay a bit longer and have another cocktail if you like.

Are minors allowed in ?

No, in contrary to the Heineken Experience children under 18 are not allowed in under any conditions. Make sure to bring a valid ID.

Are groups allowed in with out reservation?

Groups up to 12 are. If you want to visit the House of Bols with more than 12 people, you’re requested to make a reservation via events[at]

House of Bols genever cocktail experience

Address, contact information and route

The House of Bols is located at Paulus Potterstraat 14. The easiest way to get to the Bols museum is by using the public transport. You can find the exact information below.

House of Bols
Paulus Potterstraat 14
1071 CZ Amsterdam
The Netherlands
+31 20 5708575
[email protected]

House of Bols Amsterdam

Public transport to House of Bols

From any place in Amsterdam it shouldn’t be difficult to get to the House of Bols. It is situated at the Museum Square together with other popular museums including Rijksmuseum, Van Gogh Museum and Stedelijk. Ask any bus or tram driver fot the Museum Square.

Use the button below to get realtime travel advice from the official website for public transport.

Review the House of Bols experience

We are always interested to find out about our visitors experiences. Please leave your House of Bols museum review below and help fellow travellers! What did you think of the experience? Did you find the tour interesting? How did you like the cocktails? Include all you want in you review. Please by patient as we check all reviews by hand, it will be posted soon!


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