Heineken Experience

The Heineken Experience is a museum dedicated to Heineken beer. The world famous beer brand decided to turn the former Heineken factory into a museum, when the location proved incapable for keeping up with today’s demand. The location right in the center of Amsterdam would have been a logistical nightmare and thus was turned into a museum. Now visitors like you can learn about the brewing process, the story and of course enjoy a beer on the rooftop terrace.

As you could have guessed the Heineken Experience is all about Heineken beer. All visitors will have a self guided tour through the factory which takes approximately 1,5 hours. Even though the factory isn’t being used as production facility today, it has been for many years. So expect to learn all about the production; from the brewing process, to the bottling. But apart from the production even more interesting might be the story how Heineken managed to grow from a tiny brewery to a world player featured in many famous Hollywood movies. Nowadays it’s almost impossible to find a bar in the world with a bright beer assortment that doesn’t serve Heineken.

Expect staff along the route of the self guided tour to explain you what you’re actually seeing. Feel free to ask them anything! Make sure you bring a smartphone, as the tour works with an app. In case you do forget, you can rent a device for a small fee. The tour is available in the following languages: English, German, Spanish, Chinese, Russian, French, Italian, Portuguese and Dutch.

Introduction video: Heineken Experience

Opening hours Heineken Experience

The Heineken Experience is open 7 days a week 365 days a year, including national holidays like King’s day, Christmas day and New Year’s day.

Note: no more visitors can be allowed in 2 hours before closing, as the tour takes at leas 1,5 hours. Make sure you’re at the entrance at least two hours in advance to avoid disappointments.

Daily 10:30 – 19:30 || Fridays, Saturday & Sunday 21:00
Period from July – up to August 10:30 – 21:00 ||
On December 24 and December 31 10:30 – 16:00 ||

Heineken Experience tickets for discount prices

Tickets are available at the entrance of the Heineken Museum. The regular admission price at the entrance is €18,-. However if you book your tickets online with our ticket partner Tiqets.com you get €2,- discount per person. On top of the discount you get skip the line tickets, which can save you up a lot of time as the Heineken Experience is a popular attraction. In the end you don’t want to waste your valuable time in Amsterdam in a queue. You can use this link or one of the blue buttons to book your ticket online. Our ticketing partner Tiqets, will instantly sent your e-tickets to your mobile phone so there’s no need to print anything. At the entrance the employee will be able to scan the code right from the screen of your mobile phone. Your tickets include two Heineken beers or soft drinks, but you can stay for more at your own cost, of course.

– Order your tickets via Tiqets.com and redeem our exclusive discount code ‘THINGSAMS05’ to get 5% discount –

Note: children under 18 are admitted only when accompanied by an adult, they won’t be served any alcoholic beverages.

Adults€ 18,- (1,5 hour tour and 2 beers or soft drinks included)
Child 12-17€ 12,5 (1,5 hour tour and only soft drinks included)
Child 0-11€ 0 (1,5 hour tour and soft drinks excluded)
VIP tour€ 49 (2,5 hour tour, 5 premium beers and some snacks included)
Heineken experience ticket queue
You don't want your to spend your precious time in Amsterdam in queue! Purchase a skip the line ticket online!

Heineken Experience FAQ

Can I visit the Heineken Experience in a wheelchair?

The majority if the Heineken Experience is wheelchair accessible. There is however one part which isn’t but you can skip this part by using the elevator. You can request a wheelchair free of charge via info<at>heinekenexperience.com.

Is there a queue for the Heineken Experience?

Yes, usually there is. Especially in high season the queue can be quite long that’s why we advice purchase your “skip the line tickets” online.

Do I need a discount code in order to get Heineken Experience tickets for less?

No, our ticket partner Tiqets.com let’s you buy tickets with €2,- discount per person with out the need of a discount code.

Is the Heineken Experience a still being used as brewery?

No, there is a mini brewery to give visitors an insight on how Heineken beer is being brewed, but the it’s no a production location anymore. The location of the Heineken Experience in the city centre is not practical for today’s demand.

How much time do I need for the Heineken Experience tour?

For the Heineken Experience itself you’ll need about 90 minutes. Afterwards you can spend some time on the roof terrace while enjoying a cold Heineken. It’s up to you how much time you need there ;-).

Is the Heineken Experience suitable for children ?

Yes, children under 18 can be brought under adult supervision.

Does the Heineken Experience offer discounts for groups?

Yes, but only for groups with over 20 persons that made a reservation 48-hours upfront. Group discounts can be requested via sales.experience<at>heineken.com. Our partner Tiqets also offers €2,- discount on the regular price for skip the line e-tickets.

Address, contact information and route to the brewery

The Heineken Experience is located at Stadhouderskade 76. The easiest way to get to the museum is by using the public transport. You can find the exact information below this paragraph.

Heineken Experience
Stadhouderskade 76
1072 AE Amsterdam
+31 (0)20 523 9222

Heineken Experience Amsterdam

Public transport

You can get to the museum from many places. One of the eastiest ways is to go via from Amsterdam Central station or the Leidseplein. It is even possible to stop directly with a Canal Boat in front op the building. If you go for this option, make sure your Canal Cruise will drop by the right location. The following trams will take you to the museum:

From Amsterdam Central Station:

      • Tram 16, heading to VU Medisch Centrum
      • Tram 24, heading to VU Medisch Centrum

From Amsterdam Leidseplein:
Tram 7 or 10, heading to Weesperzijde or Azartplein, stop Weesperplein

With the widget below you can find accurate advice for the real-time travel times based on your current location. This application will help you when you are not sure which bus or tram you can take from your location.

Reviews of the Heineken Experience

We are always interested to find out about our visitors experiences. Please leave your Heineken Experience review below and help fellow travelers! What did you think of the Heineken Experience? Would you recommend it to friends? Did you have to wait long at the entrance? Include all you want in you review. Please by patient as we check all reviews by hand, it will be posted soon!

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Average rating:  
 3 reviews
by Joshua on Heineken Experience

It's not your regular type of museum. We ordered our Heineken experience tickets online and found it very convenient. We got in faster and paid less. Overall cool thing to do.

by Florian Leitmann on Heineken Experience
Heineken experience not your average brewery

Booking the Heineken Experience was kind of interesting. At first we were wondering, how would you turn something like a brewery tour into an experience? Yes, you would get a taste and learn a bit about the history but would this be different? A lot, in fact. Everything is presented in an interactive manner, it makes you want to explore and discover!After the entrance (to the self guided tour) you first get to know about the history of Heineken, their location in Amsterdam, you get to learn about the ingredients and the secret for Heinekens distinct taste - the special yeast which was developed just for Heineken and is sent to other Heineken breweries around the world. The yeast is the ingredient that turns the barley and water into alcohol later in the process. You can even have a taste of barley mixed with water in the room with the copper brewery boilers. Kind of unique and the aftertaste definitely lasts a while! But so far, this is just a brewery tour like any other. The unique part comes, when you also learn about the marketing that goes into Heineken. Their TV spots, their posters… And you even get a taste of fresh Heineken along the way!But also there is a more interactive area for visitors to enjoy, too. You like karaoke? Then you will love riding a bike in front of a green screen while singing „Tulips from Amsterdam“ (at least that would be my understanding of the Dutch lyrics). They even have a photobooth and you can get a copy straight to your email! Also you might find the big Christmas tree made out of Heineken bottles or find a couple of the so called „World Bottles“. These are meant to be used to build houses in developing nations. Another thing in their exhibition is Heineken and sports like soccer / football and rugby. If you want to, you can even get a custom bottle with your text on it!All of that happens before you go to the best place on the tour, in my opinion. The rooftop bar. Being the last stop on the tour, it is also the most impressive one. Being on top of the brewery and enjoying a cool Heineken (or two actually) was a great experience. Just looking over the area in general and just enjoying your stay. Marvelous!To summarize things: Though the Heineken experience sounds just like any other brewery tour, it definitely is not! There is just something about it, that makes it distinctive. And this comes from a person who has been to a lot of breweries! Definitely a must see!

by Edward on Heineken Experience
Nice rooftop terrace

I was there this summer. Experience is kind of fun, but the best part is the rooftop terrace if you ask me!


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