The Upside Down

When it comes to museums, Amsterdam has an impressive collection to blow your mind and keep entertained and constantly in awe. The Upside Down Museum in Amsterdam is the largest “Instagram museum” in Europe. This ultra-modern experience around the ‘selfie’ phenomenon offers no less than 1500m2 and ’25 rooms and sets’ of pure fun, magic, and Instagram-worthy memories.

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Inside the Upside Down Museum Amsterdam

As soon as you enter the Upside Down Museum you lose the feeling of above and below in a rotating vortex, after which you step into life-size and moving RGB projections. You stand upside down in the Royal Room, experience life below sea level in the Infinity Room, after which you check out some other rooms like The Club where clubbing is on a whole new level.  In the Upside Down museum visitors “create content” by becoming part of the installations, and there are employees who help you choose the perfect pose for your unforgettable pictures. You can take selfies or just smile at one of the museum’s cameras. Afterward, with a little luck, you will have enough photos to keep your Instagram page running for weeks.

– Order your tickets with our exclusive discount code ‘THINGSTODO10’ and get 10% extra off –

The Upside Down Amsterdam museum has a large café that can be fully rented for events with groups up to 250 people. In addition, everything is possible in the experience itself. For example, you can rent the entire experience and use the sets to present your product.

With an area of 1500 m2 and 25 rooms, the Upside Down Museum is the largest Instagram museum in Europe. In the museum’s rooms, with all kinds of different themes, visitors are given the freedom to go wild and take fantastic, fun and memorable “Instagrammable” pictures. There is a real Mondrian room where you enjoy some modern art and colour, a Dutch Design room for all things minimalist, experimental, innovative and a bit quirky, and of course the Pool with 81.286 balls to dive into. Wander the halls and look at the works of the great masters.

Don’t miss out on this museum where you don’t just have fun, but come to unleash your creativity and capture memorable moments that would always put a smile on your face for years to come.

Our Upside Down Museum Photo Impression

Of course, we paid a visit to the Upsde Down museum as well and enjoy all the wonders of this fantasy world. So if you’d like to find out some more on what to expect from the museum, keep on reading!


Spoiler alert: if you’ve already decided to visit the Upside Down Museum, you might want to skip this part as you will know what is coming already!

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upsidedown impression

Upside Down Museum Amsterdam FAQ

What can I expect at the Upside Down museum Amsterdam?

It’s fun, it’s new, the colours and the effects can not be forgotten quickly. The idea is that you take pictures of yourself everywhere in all rooms with the most amazing effects is very appealing. The staff are friendly and the museum inspires you to be creative.

What is the Upside Down Museum’s Covid-19 measure?

The museum is taking the health and safety of its visitors very seriously.

Can I give my ticket to someone else?

No, tickets are personal and the ownership of them cannot be transferred to another person.

Is the Upside Down museum wheelchair-friendly?

Yes, the museum is wheelchair-friendly. If you’re visiting in a wheelchair, please send an email beforehand to

I have a baby, can I bring a stroller?

Yes, you can.

Is the Upside Down museum only for young people?

No, it’s not only for young people. The Upside Down museum is for all who are playful, creative and fun. Do you have Instagram, do you do Snapchat, TikTok? In short, do you like social media? Then this is definitely a museum for you. If you’re visiting with adolescents and would prefer not to go inside, then you can always sit comfortably on one of the lovely plush sofas in the cafe and order something from the extensive menu. Enjoy yourself while the kids do their thing.

Can I bring my pet?

Unfortunately, pets are not allowed in the museum.

Where is the Upside Down museum located?

The Upside Down museum is located at Europaboulevard 5, opposite the Rai.

Where can I park in front of the Upside Down museum?

During the weekend you can park for free in the area behind the Europaboulevard. Check the payment terminals carefully to see if this has not been changed in the meantime. You can also park in the parking garage behind the museum. Show your parking ticket at the entrance of the museum and you will receive a 15% discount on the parking rates. P + R Rai is only a few hundred meters away. But please note, to qualify for the cheap rate of only 1 euro, you must have used public transport one hour before departure from the parking lot, this P + R is also valid for a maximum of 24 hours. Check the conditions on the website of the municipality of Amsterdam.

How long does a visit take?

A visit takes about an hour and a half. No rush, take your time and enjoy your visit to the museum.

Is the Upside Down museum open every day?

Yes, the Upside Down Museum is open Mondays to Thursdays from 12 noon to 7 pm, Fridays from 12 noon to 8 pm, Saturdays from 10am to 8 pm, and Sundays until 7 pm.

Do I have to book a ticket in advance?

Yes, you have to book in advance because you need to have a specific time slot. You can easily do that via the blue bar on this page. And after booking your spot, on the date and time of your visit, all you have to do is report at the entrance and wait for someone to come and pick you up.

Can I take pictures in the Upside Down museum?

Yes that is allowed. You can even bring a selfie stick! In many rooms you can also take a photo with a QR code. Upon arrival, scan the ticket and enter your email address. Then take a photo of this QR code with your entire group and use this QR code for the photos that the museum’s professional cameras take automatically. When you return home you will receive an email with a link with all the photos you have taken with the QR code.

Opening hours Upside Down Museum Amsterdam

The Upside Down museum is open Mondays to Thursdays from 12 noon to 7 pm, Fridays from 12 noon to 8 pm, Saturdays from 10am to 8 pm, and Sundays until 7 pm.

Note: due to corona measures, see the website of the Upside Museum for changes in opening hours.

Monday – Thurday 12:00 – 19:00 ||
Fridays 12:00 – 20:00 ||
Saturdays 10:00 – 20:00 || Sundays: 10:00 – 19:00

Upside Down Museum tickets for discount prices

Upside Down Museum discount tickets can be booked via the blue bar on this page. Our dicount gives you a price of €24,95- per adult. The tickets come with a time slot so you don’t get to spend your valuable time in Amsterdam in a queue. You can use this link or one of the blue buttons to book your ticket online. Your e-tickets will be sent instantly to your e-mail and can be scanned from your smartphone, so there’s no need to print anything. At the entrance the employee will be able to scan the code right from the screen of your mobile phone. Your tickets include two Heineken beers or soft drinks.

Note: children under 18 are admitted only when accompanied by an adult.

Upside Down Museum discount prices

Adults (13 and above)€ 24,95-
Child (3 to 12)€ 15,95
Child (0 to 2)€ 0
EventsSend an email to for prices

– Order your tickets with our exclusive discount code ‘THINGSTODO10’ and get 10% extra off –

Address, contact information and route to the museum

The Upside Down museum is located at Europaboulevard 5, opposite the Rai. The easiest way to get to the museum is by using public transport. You can find the exact information below this paragraph.

Upside Down Museum Amsterdam
Europaboulevard 5
1079 PC Amsterdam
+31 85 0659 225

Public transport

You can get to the museum from many places. One of the easiest ways is to go via from Amsterdam Central station or the Leidseplein. The following trams will take you to the museum:

From Amsterdam Central Station:

      • Metro 52, heading to Station Zuid (Stop at Europeplein: 5-minute walk from there)

From Amsterdam Leidseplein:
Walk to Tramstop Leidseplein (Kleine-Gartmanplantsoen) and take Tram 19. STep out at Vijzelgracht, walk downstairs to the metrostop and take Metro 52 going towards Station Zuid. Step out at Metrostation Europaplein. The museum is only just a 5-minute walk from there.

With the widget below you can find accurate advice for the real-time travel times based on your current location. This application will help you when you are not sure which bus or tram you can take from your location.

Reviews of the Upside Down Museum Amsterdam

We are always interested to find out about our visitors experiences. Please leave your Upside Down Museum reviews below and help fellow visitors! What did you think of the Upside Down Museum? Would you recommend it to your friends? Did you have to wait long at the entrance? Include all you want in you review. Please be patient as we check all reviews by hand, yours will be posted soon!


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